As cybersecurity industry, there still have a lot of lessons to learn. The first and foremost of them is to reinforce that investment in awareness and technology is strategic for all businesses. The second is to measure and prove how these investments return as benefits for customer satisfaction, for the continuity and promotion of new business and, consequently, for brand reputation.

These lessons appear in a scenario of several unanswered questions. Digital transformation is apparently a well-resolved topic in our market, but we need to look beyond what’s obvious. Companies seek to join the digital world by migrating their products and services to the web, where their customer is. However, their portfolio and brand are out in a hostile environment where numerous malicious actors actively work to exploit their vulnerabilities and promote attacks that result in loss of productivity, loss of data, falling reputation and, more immediately, high financial costs to respond to security incidents.

Agility to migrate to digital is a permanent theme for anyone promoting product and service innovation. However, companies still don’t bring information security to the table. They don’t think in security by design, that is, planning new launches and new initiatives considering that it is crucial to add several layers of security.


Reinvent business models.

This is a challenge for which many companies are not yet fully aware. However, since investment in security is different from that to accelerate the migration to the digital, we now have even less time to face that challenge.

For example, the recent European General Data Protection Regularion (GDPR). Companies need to change the way they deal with their customers’ information. How to protect data and maintain compliance with the law without adopting appropriate technologies and without promoting awareness?

This is just one of the loose threads, which if followed, will lead us to question and analyze cybersecurity strategies within companies. And among so many questions, it’s time to definitely answer one of them.


Why do we still make the same mistakes?

Every company has to face the challenges to create secure business. But they can not answer advanced questions if there is no answer for old questions. That is, we must address three pillars where these recurring errors are sustained:


1. Correct processes

There are several challenges already known by the IT teams within companies, which need definitive resolution. Keeping legacy systems active is a correct decision? Can delaying system upgrades create risks? How does the absence of a security policy affects my business?

The absence of governance, a guiding line for technology management, should be a point of attention since it is the direction that can promote more security.


2. Educate people

Most cyber attacks exploit the weakest link in the chain, which is the user. Technologies available in the market, when well applied, are able to reduce considerably the surface of attack. However, there will always be human error as a gap; companies still need to move forward in that matter.

Security awareness initiatives are crucial to reduce the number of incidents. Education should be viewed as another layer of security within your policy and your processes.


3. Investing in Technology

Of course without technology it is impossible to protect. If your company migrates to the digital world, you need different cybersecurity controls. It is as simple as that and, at the same time, it is a complex matter.

Although investment in technology raise issues related to investment, qualification, effectiveness of controls for such diverse threats, it can not be ignored.


Paying attention to information security also includes bringing the CISO to help design security in the scope of business strategies, bring security awareness to all teams within your company, map the state information security and what it is your level of resilience. The challenges are not few.

Finally, with so many corporate challenges, it is worth strengthening: cybersecurity matters. Every company should review process, educate people and evaluate what controls are needed. What is the return of these actions? They will not only he