It may seem strange to say that a simple internet search can put an entire organization at risk. Can something so trivial in everyone’s daily life be truly so compromising? The answer is yes. In the digital age, where virtually all information searches are conducted through search engines, access to inappropriate content resulting from this search can lead to a series of significant consequences for businesses, ranging from cyber attacks to loss of productivity. In this scenario, an important investment in cybersecurity is the so-called Safe Search, a layer of protection implemented by search engines such as Google, YouTube, and Bing, designed to filter inappropriate, malicious, or unauthorized content, thus preventing access to it.

The importance of this tool for the productivity and reputation of companies should not be underestimated. Safe Search can accurately prevent content deemed inappropriate for the work environment from being accessed, helping to maintain a more professional and secure space. This means that even dangerous links found on the internet prepared to attack businesses will be blocked before the invasion happens.

Safe Search features also play an important role in the reputation of companies. In an increasingly connected corporate world, actions that happen online, from the company’s network or devices, can significantly impact its image in the market. A single incorrect access, with a download of malicious files allowing malware to enter the corporate network, can result in serious damage to the image and trust of clients and business partners.

Sectors such as education should be especially vigilant when discussing this topic. It is undeniable the importance of Safe Search in educational institutions, especially to fulfill their responsibilities not only to provide knowledge to students but also to ensure an appropriate environment for their learning. Schools, increasingly digitized, cannot be places where students can access any type of content. By implementing Safe Search features, educational institutions can select the results that appear in students’ searches so that they are exposed only to relevant and appropriate information for their development, promoting a more focused and productive learning environment.

To fully adopt Safe Search, it is important to invest in technologies that prevent users from disabling the feature on their devices. From this, it is possible to initiate a security policy that is extremely necessary to create a first barrier against cybercriminal attacks, establishing more agile control over the information passing through the corporate network. However, it is important to remember that a balance between security and access freedom must be found to avoid the opposite effect of what is intended, which could limit users’ productivity. Implementing overly strict access rules can reduce efficiency and productivity. At the same time, a very liberal approach exposes businesses to unnecessary risks. Therefore, finding a balance, offering adequate protection without compromising the usefulness of the internet, is key.

Safe Search features are essential pieces of a broader cybersecurity policy, which must also include other measures to face all the challenges that the age of digitalization and information demands. Playing a vital role in protecting digital assets, Safe Search helps organizations mitigate cyber risks, increase operational efficiency, and ensure compliance with the highest online security standards. Thus, they can enjoy the benefits of the internet without compromising their operations and focus on what they need most: their evolution.

*By Lucas Pereira, Chief Technology Officer (CTO) at Blockbit

For the Portal: Falando Tech

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